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Is Your Business Struggling to Show Up on Search Engines Like Google?

If you’re a business owner of any size, you’ve likely heard the term SEO tossed around over the years. Additionally, you probably have some questions about what search engine optimization actually is.

  • What exactly is SEO, anyways?
  • Can I do it myself?
  • I hear a lot of agencies use something called “blackhat”
  • How do I know who to trust?

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In truth, SEO was a term made up over a decade ago when it was easy to trick search engines into ranking websites higher in their results. In reality, web sites that rank well on search engines like Google do so for a number of reasons:

  1. They provide value
  2. They are authoritative
  3. Are structured properly
  4. Follow webmaster guidelines

While the above list is rather broad, it does simplify the mysterious aura that surrounds SEO. Let’s dig a little deeper into the specifics that make your website better. After all, great websites and great products always seem to market themselves.

On Site Optimization

Close your eyes. Imagine yourself as a search engine. A user comes to you and submits, “Pool Table” as their query. What sort of websites are you supposed to return for the user? Obviously, something about pool tables (well, hopefully at least!). Maybe we will show them sites about buying pool tables or some sites about how to play pool. Maybe the user wanted to know how to level a pool table? Google’s job isn’t as easy as you thought it is, is it?

This is why SEO was so popular back in the day; with a little thinking you can come up with ways to easily make certain websites show up for a broad array of topics with the help of keywords. But, as time evolved, so has Google. Search engines now don’t look at just keywords stuffed on a page, but how they relate to the content around them. Additionally, Google is looking at the words within headings tags, in links and much, much more. All to figure out what that specific page is about and hoping to delivery better, higher quality search results to their users.

What sets Minneapolis SEO apart from SEO firms is that we don’t really “do SEO.” While all of this onsite optimization stuff is still important, it is something that we believe all websites should have. From great, engaging content to an easy to use lay out we help our clients tell their stories and showcase their products and services in a way that an SEO firm just can’t do.

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Is Your Business Struggling to Show Up on Search Engines Like Google?

If you’re a business owner of any size, you’ve likely heard the term SEO tossed around over the years. Additionally, you probably have some questions about what search engine optimization actually is.

  • What exactly is SEO, anyways?
  • Can I do it myself?
  • I hear a lot of agencies use something called “blackhat”
  • How do I know who to trust?

In truth, SEO was a term made up over a decade ago when it was easy to trick search engines into ranking websites higher in their results. In reality, web sites that rank well on search engines like Google do so for a number of reasons:

  1. They provide value
  2. They are authoritative
  3. Are structured properly
  4. Follow webmaster guidelines

While the above list is rather broad, it does simplify the mysterious aura that surrounds SEO. Let’s dig a little deeper into the specifics that make your website better. After all, great websites and great products always seem to market themselves.

On Site Optimization

Close your eyes. Imagine yourself as a search engine. A user comes to you and submits, “Pool Table” as their query. What sort of websites are you supposed to return for the user? Obviously, something about pool tables (well, hopefully at least!). Maybe we will show them sites about buying pool tables or some sites about how to play pool. Maybe the user wanted to know how to level a pool table? Google’s job isn’t as easy as you thought it is, is it?

This is why SEO was so popular back in the day; with a little thinking you can come up with ways to easily make certain websites show up for a broad array of topics with the help of keywords. But, as time evolved, so has Google. Search engines now don’t look at just keywords stuffed on a page, but how they relate to the content around them. Additionally, Google is looking at the words within headings tags, in links and much, much more. All to figure out what that specific page is about and hoping to delivery better, higher quality search results to their users.

What sets Minneapolis SEO apart from SEO firms is that we don’t really “do SEO.” While all of this onsite optimization stuff is still important, it is something that we believe all websites should have. From great, engaging content to an easy to use lay out we help our clients tell their stories and showcase their products and services in a way that an SEO firm just can’t do.

Start Driving New Leads to Your Business Today!

Get in Touch!

Off Site SEO

The next piece to the puzzle encompasses everything about your website that isn’t actually on your website. Whether it is other sites linking to you, somebody mentioning your brand on Facebook or Twitter, or even a newspaper writing an article about your business, Minnesota SEO can help with all of this. With experience in just about every industry from health care, pest management, construction and plumbing we have the know-how to get the press coverage for your business that naturally builds links for your website – yet another service many SEO agencies worldwide are unable to provide.

Did we mention that we are an international agency, servicing clients in over 5 countries?

Additionally, we work with you to increase your digital-local reputation by helping you build accurate citations and reminding customers to leave encouraging reviews for other prospective buyers.

How Can Minnesota SEO Help?

For starters, we don’t operate as other Digital Advertising and Marketing agencies do. We don’t offer $500 packages to get your electrician business to the top of Google in a week, nor do we have claim to add your business to 1,000s of directories across the internet (which you shouldn’t be doing, by the way). Typically, for most small businesses we start a 3 month campaign based on the budget you have available. Usually, this is all that most small businesses need from Minnesota SEO. However, many prefer to keep on at a retained amount of around $800 to $1,000 per month to help with any web design, marketing strategies or the likes that may occur over time. Plus, we often come up with new ideas to promote our clients, even after they’re gone!

Each and every client we service gets a dedicated account man that walks them through every step of the marketing project. From start to finish we are available 24/7, 365 days a year to answer any questions you may have. Yes, you read that right. If Garrett is your account man, he will actually wake up at 3AM and chat about the new house you just built and the best way we can help you market similar designs (he may appreciate a beer later, though!).

We then work with you to learn your story. Sounds a bit different from traditional SEO firms, right? By finding out more about you, your products and what makes your business the great entity that it is, we can help you craft engaging & informational content that draws new readers to your website and also draws the attention of other websites and businesses across the internet, further building your digital reputation.